Meta Tags
Meta Tags are important to your web site for registering with search engines. Many search engines such as Infoseek, read these Meta Tags to get information about your web site. This information is important if you want your page to be discovered in a search engine. They can make the difference to your site appearing 115th during a search, or 15th. You don't have to have them, but they will help.
The Meta Tags:
<META NAME="Author" CONTENT="Type_your_name_here">
- This meta tag just shows who created the web page, it's usually not
necessary but....
<META name="keywords"
content="type_your_keywords_here">
- This meta tag is what you want people to be looking for when they
discover your page. The keywords are what they may type in to a search
engine. (i.e. For my site my keywords might be "graphics, banners,
resources, html etc.") You can have as many as you wish, but beware
do not be too repetitive or type words that aren't related to your
site (such as "sex"); search engines may cancel your site from
their databases completely.
<META name="description"
content="type_your_site's_description_here">
- This meta tag is also very important. When your site's title appears
in a search engine, this is what the description of your site will be.
If you don't do this meta tag, the search engine will automatically list
the first things appearing on your web site...which can be bad. You may
have seen sites in search engines before and their descriptions were "<IMG
SRC="introimage.gif"> Welcome to jimbo's site, the coolest
site on the net." - not exactly an enticing description about a web
site.
A good trick is to look at the page
source (HTML) of other web pages similar to yours and look at their meta
tags.